Struggling With Your Curls?
At yie.b.you, texture is understood — not guessed. Start with Curl Coaching to build a simple routine that works for your cu
MEET SADIE BELLEH
OWNER & LEAD STYLIST
Hi, I’m Sadie—also known as The Curly Queen! I’m a proud Liberian woman, mum to two amazing boys, and someone who never needs an excuse to throw a dinner party. You’ll often find my husband Joe cheering me on behind the scenes—he’s a big part of the yie.b.you journey too.
With over 20 years of experience in the hair industry, I’ve dedicated my life to the craft of hairdressing. I’m best known for specialising in curly and Afro-textured hair, but I’m also trained and skilled in working with all hair types—providing expert styling and care for men, women, and children alike.
My professional journey took shape during my 10 incredible years with TONI&GUY, where I worked my way up to Style Director. It was there that I gained not only world-class training and experience, but also a deep passion for education and for blending hair, culture, and fashion into one art form.
In July 2020, I took a leap of faith and opened yie.b.you—right in the midst of a global pandemic. It was risky, but my dream of creating a salon space that truly celebrates textured hair couldn’t wait. Since then, I’ve built a beautiful community here in York, offering a welcoming, one-to-one salon experience where every client feels seen and celebrated.
Today, I continue to grow this vision—offering not just expert styling, but also educational tutorials for professionals and parents who want to better understand and care for curly hair.
Thank you for stopping by—I can’t wait to welcome you into my chair.
ABOUT yie.b.you
Hey, welcome to yie.b.you
I run the only multi-textural salon in the historic city of York, North Yorkshire. That means I specialise in all hair textures—from curly, coily, and Afro to wavy and straight—because every texture deserves expert care and attention.
The name yie.b.you means first be you, and that’s exactly what my salon is all about. You are you, and I am me—and together we embrace individuality. I welcome everyone, regardless of ethnicity, age, or gender, and my mission is to help you feel confident, seen, and empowered in your hair—just as you are.
So come on in, take a deep breath, and relax. I’ll do my very best to make your hair goals a reality.
YOUR EXPERIENCE
I’ve created yie.b.you to be a warm, welcoming space where you can feel completely yourself.
It’s just me here, offering one-to-one service, tailored care, and a whole lot of love for what I do. My salon is down-to-earth, comfortable, and full of good energy—and yes, probably a great playlist too.
With over 20 years of experience, I take pride in the work I do and bring a fresh, modern energy into every appointment. This is your time to feel good, look amazing, and embrace your texture with confidence.
ETHOS
yie.b.you is a space where all hair textures are celebrated.
My high standards come from years of professional training and continuous education. I’ve worked hard to combine expert technique with timeless style, cultural awareness, and genuine care for my clients.
My ethos is simple:
Kindness. Creativity. Inclusivity. Community.
Because great hair should honour who you are—and help you shine from the inside out.
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Learn How to Care for Your Curls — The Right Way
CURL COACHING
Struggling with dryness, breakage, or not knowing what to do with your hair?
My 1-1 Curl Coaching sessions are designed for parents, adults, and anyone ready to understand their natural hair properly.
No confusion. No overwhelm. Just real, step-by-step guidance tailored to you.
Our Services
We offer a variety of hair services, including haircuts, color, highlights, extensions, and more. Our team of talented stylists are dedicated to finding the perfect look for you and making sure you leave our salon feeling confident and beautiful.
Our Philosophy
At yie.b.you, we believe that hair care is not just about the latest trends and techniques, but about creating a personalized experience for each of our clients. We take the time to listen to your needs and preferences, so we can offer you a customized service that is tailored to your specific hair type and style.
NEW LOCATION
YIE.B.YOU has move to a new location, just a few doors down at the Phenix Salon Suites. 1 Micklegate York, YO16JG
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